A lecture can start a conversation. But there are needs that require more time, participation, and in-depth discussion.
That's why I develop workshops and training programs for athletes, teams, and sports professionals, with content tailored to the audience and the organization's specific needs. The sessions can cover topics related to sports careers, professional development, communication, positioning, and women's soccer, connecting knowledge to the participants' realities.
An organization can prepare its athletes very well for competition and still encounter important issues that sports training alone cannot address.
How to plan your own career? How to communicate effectively? How to build a strong professional image? How to prepare professionally for the future? How to understand the opportunities and decisions that arise along the way?
Workshops and training sessions create space to address these issues in more depth, taking into account the current situation, experience, and needs of that group.
The sessions are structured according to the group's needs and current situation. The goal is to work on skills and issues that are part of building a sports career, including those that are not developed during technical training.
Working on goals, priorities, and how the athlete prepares to make decisions throughout her career. This may involve:
Developing a more strategic view of one's professional career path and the different possible routes in football. This may involve:
Understanding how communication, behavior, image, and personal branding influence how an athlete is perceived professionally. This may involve:
To prepare the athlete to build professional relationships, identify opportunities, and position herself more proactively in the face of them. This may involve:
To enhance preparation for opportunities abroad, considering communication, languages, and adaptation to different contexts.
Developing skills that help the athlete prepare for different phases, challenges, and changes throughout their sporting career. This may involve:
From invitation to the stage
You present the group and what needs to be worked on. I analyze and understand the audience, the organization's context, and the training objective.
The meeting is structured for that specific group. Theme, dynamics, approach, and depth are defined according to the identified need.
The content is developed in collaboration with the participants. I lead the meeting by connecting knowledge, experience, possibilities, and the issues that are part of that audience's reality.
I have been a professional player and coach, accumulating experience in six countries. I have a degree in Sports Management and Public Relations, and a specialization in communication, development, and career management in women's football. This combination allows me to talk about sport from intersecting perspectives: the athlete, the professional, communication, career, and the development of women's football.
I am familiar with the decisions, changes, and challenges that are part of this journey.
I bring communication and positioning into career development.
I work with preparation for different stages of an athlete's professional life.
Focus on communication, development, and career management within the field.
Mindset, decision-making, planning, communication, and positioning are all part of building a sports career. In my workshops, I address these issues based on the reality of each group, creating space to develop skills that athletes also need to take outside of training and competition.
For events and organizations that want to bring a specialized perspective to a wider audience, provoke reflection, and put relevant topics up for discussion.
For groups that need to delve deeper into a topic with a more practical, participatory, and development-oriented approach.
A lecture is suitable for presenting knowledge, experiences, and perspectives to an audience. A workshop allows for a deeper exploration of a topic with greater participation and a focus on the needs of that specific group.
The meetings may cover career development and management, communication, positioning, personal and professional development, branding, image, and women's soccer.
Yes. The meetings can be developed for athletes according to the moment, the group profile and the organization's objectives.
Yes. Clubs, federations, associations, sports projects, and other organizations can contract workshops and training sessions for their audiences.
The content is defined considering the need presented, the audience, and the objectives of the meeting.
Yes. Immersion programs are also part of the formats presented by Elena for organizations and can be considered when the topic requires greater depth.
Workshops and training sessions start from R$ 2.500. The final investment depends on the format, duration, audience, location, and hiring needs.
Tell me who will be in the audience, what the context of the meeting is, and what you want to discuss. From there, we'll build a presentation that makes sense for that audience and for that moment.
Elena Mueller works in career development and management for female soccer players, in addition to consulting, lecturing, and training for clubs, companies, and organizations. She has international experience applied to the growth and professionalization of women's soccer.
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